Branding Marketing Technology

Your agent website is your shopfront, business card and first meet-and-greet

Creating a tailored real estate agent website is a tactical move that will build your brand, increase prospects and boost your reputation.

Have you Googled yourself lately and taken a good look at the results? For many real estate agents an online search will proffer a profile on their agency website, an underutilised LinkedIn page and some outdated online reviews.

This may not seem like a concern as you generally deal with clients face-to-face, but consider the fact that what a potential client finds on the internet is their first encounter of your service. If your online reputation doesn’t impress them, you’ll never even know they came looking for your business.

This is why creating a personalised website will give you the competitive edge.

A well-designed real estate agent website will look great on a mobile device as well as a desktop computer, and should include the following:

  • An up-to-date and welcoming profile picture
  • An ‘About’ page that includes details of your professional experience and a snapshot of your personal life
  • A regularly updated blog
  • Links to your latest listings
  • Some examples of your recent successes in the field
  • Testimonials from happy clients
  • Examples of industry awards or accolades you have received
  • A clean and user-friendly interface
  • Links to your social media feeds
  • Clear contact details and a form that will help users get in touch with you
Real estate agent website

Hold a one-to-one conversation with potential clients through your own personalised website.

There are many benefits to having a professional real estate agent website, below we have outlined your top considerations.

1. A clear point of difference

It is common in the real estate industry for agents to have scarce or out-of-date online content. Launching your own website demonstrates you have all online bases covered, which is important in today’s modern property market. It illustrates you’re digitally savvy and willing to go the extra mile.

Include a video introducing yourself and post regular market updates. This will give you the ‘celebrity’ status that helps potential clients feel like they know you before they have even met you.

2. Boost SEO results

Creating your own website gives you the opportunity to ‘own’ local search terms. This will give you better rankings in Google search results and help bring in more prospects.

Upload original content on your website that includes terms such as ‘best real estate agent in [your suburb]’ and other similar search phrases like:

  • [Your suburb] real estate agents
  • Houses for sale in [your suburb]
  • [Your suburb] real estate
  • Average house price [your suburb]

You’ll be giving vendors the information they’re looking for and increasing your chances of them finding you online.

3. Strengthen credibility

The saying “content is king” has been around for a few years and is gaining momentum in the real estate industry.

Including informative content on your website in the form of buying and selling tips, market updates and local lifestyle information, adds value to the customer experience. It cements you as an industry thought leader and an expert in what you do.

4. Build your personal brand

As well as increasing your online footprint, having your own website allows you to create a unique industry voice. It is an online environment that you alone control, so you can convey a very personalised message. All your content will be housed and/or connected in one place, like your social media, and under one web address with your name in it.

5. Increase advertising space

Selling property is all about attracting buyers. With your own website, you’ll be able to give your clients an extra online platform where they can display their property. The more eyeballs you reach, the more likely your clients are to get the best possible price thanks to increased competition.

Setting up your personal website can be done easily and without a big budget. Campaigntrack provides professional websites for real estate agents who want to get the edge on their local competition. Contact us for more information today.

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Scott Anderson

As National Sales Director at Campaigntrack, Scott Anderson regularly presents clients with new marketing innovations, products, services and strategies to improve their performance and their bottom line.