On the hunt for the perfect digital tools? We’ve got you covered.
The digital landscape is always changing, with new communication channels, social trends and advertising avenues filtering into daily life almost constantly. The perpetual creation of new techs can appear just as overwhelming as the need to share fresh and exciting content with online users.
But while all this digital development might seem a little daunting, in fact it’s a great opportunity to help you do business more efficiently and more creatively. There are innovative applications for every facet of the real estate marketing process, from task management and content generation to post-campaign analysis. Take a look at 10 industry favourites here:
When you’re preparing properties for sale and simultaneously managing month-long marketing campaigns, it’s the little things that add up to make it all run smoothly. Organisational software like monday.com lets you easily plan and collaborate with team members to keep track of each task needed across all of your live projects.
Engaging visual content is the key to successful digital marketing, especially across social channels. Canva is a cost-effective solution for your graphic design needs, built on a suite of features – from photo editing to graph making – that lets you quickly and easily craft beautiful web-ready content.
Infographics are the perfect way to present your audience with the latest market trends or statistics – they’re visually appealing, simple to understand and highly shareable. Snappa offers incredible design versatility, with an extensive image library, easy-to-use editing interface and wide range of templates, from social media cover photos to banner ads and infographics.
4. Content Idea Generator
It’s one thing to have engaging content, but without a must-click headline, who will take the time to read it? The title is one of the hardest parts of a written piece to get right, so something like Portent’s Content Idea Generator is a welcome assistant. Just enter your subject keywords and see where it takes you. Sure, some titles may need a human tweak, but it’s a great place to start.
While you might pay a copywriter to produce stunning property descriptions, your texts and emails are another story. Even small things like punctuation can impact the professional image you project to your clients. The beauty of Grammarly is that it suggests edits as you type, not just for spelling and grammar, but for style and tone as well, to help you craft the perfect content for each task.
Social media continues to provide new opportunities to connect with your target audience, but its power is much greater with a consistent presence. Buffer is a straightforward tool for automating social media posts well ahead of time, letting you customise the schedule for your Facebook, Twitter, LinkedIn and Instagram accounts all in one place.
Like Buffer, Hootsuite is an all-in-one social media scheduling app, though its compatibility stretches across more than 35 social networks. It also offers incredible analytical insight into your social campaigns, with more than 200 metrics available to measure the performance of your posting.
With higher open and click-through rates than any other channel, Facebook Messenger is becoming an increasingly powerful digital marketing platform. Manychat helps you tap into that power, with a range of templates for easy-to-build ‘chatbots’, which are then automated to qualify leads, capture contact details, book appointments or build relationships with potential clients.
If you have an agency or property website, you already know the value of analytics. But it can be hard to understand exactly how people engage with your online content from raw data. Hotjar lets you see how users spend time on your site, with heat maps and other visual representations created by tracking clicks, taps and mouse movements.
10. Client Heartbeat
Client feedback drives the real estate world, whether it’s about the properties on offer or the customer service of the agents selling them. Client Heartbeat is an intuitive tool that allows you to send email surveys after any interaction with a client. And the surveys are super simple to complete, so it has one of the industry’s best response rates at around 60%.
As new applications become available every day, the realms of possibility for real estate marketing strategies continue to expand. Whether you’re looking for a more efficient way to manage your listings, or an innovative approach to creating content, embracing this ever-growing arsenal of digital tools could be the perfect way to stay ahead of the curve.
Browse through other updates about the real estate industry here.