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Digital marketing trends are constantly on the move, and nowhere more so than in the fast-moving world of real estate web design. Make sure your business keeps up!

It has been a year of ‘flat’ website design – think Google Android. A style of online design characterised by clean, minimal layouts where content is king: distracting backgrounds, fonts and colours are minimised.

So what trends can we expect to see in digital marketing and web development? A new level of minimalist design with an emphasis on user experience, video content and interactivity to drive lead conversion.

Here are the top digital marketing trends you should keep an eye on to make sure your real estate agency stays ahead of the pack.

1. Mobile optimisation is everything

As more buyers turn to their smartphones to run property searches real estate websites must be mobile optimised. Responsive design is the key to making this happen. It essentially means your website images, typography and layout are automatically resized for display on different mobile device screen sizes. You need to make sure your client’s mobile experience is a positive and useful one.

Group of friends all using smart phones

Real estate agencies need to gear their online presence to mobile devices.

2. Microsites take off

We will see more agents turning to unique property websites to promote luxury around high-end properties and elevate mid-market homes with eye-catching multimedia displays that utilise video content, floorplans and 3D tours. It’s important all your unique property websites link back to your main agency website to capture the extra traffic flow and increase your brand awareness.

3. Callouts go interactive

Converting web traffic to leads is the name of the game when it comes to boosting sales. The best real estate websites will use interactive call to actions such as pop-up blog subscription boxes, instant chat windows, call-back forms and exclusive content such as ebook downloads to capture leads and nurture new relationships. Gone are the days of listing your phone number and expecting the calls to instantly roll in.

4. Customer experience is king

User experience is and will be a design buzzword as web designers refocus on providing the best customer journey. Expect to see large feature images, video content and minimalist typography continue to replace cluttered, text-heavy layouts. Simple infinite scrolling will also continue to be favoured over multiple-page formats, and hidden menus will remain in vogue.

Young Caucasian Couple Using a Tablet at Home

Engage clients with the right website user design.

5. Quality content comes to the fore

Your real estate website can no longer be ‘set and forget’. Rather than simply filling your website with the latest listings, the focus needs to be on quality content. SEO-optimised blogs that offer genuine value to your vendors and buyers will work alongside professionally designed premium content such as market report ebooks and digital magazines that will essentially turn real estate agents into thought-leading publishers.

6. Video will take centre stage

Video will continue its ascension to the top of the content charts, but it will be used slightly differently in real estate. Increases in bandwidth will free up designers to create striking ambient video backgrounds, animated sliders and explainer videos that will take your audience on a visual tour of your business in place of large segments of text. And your listings section should be designed to keep your video tours front and centre.

7. Sell with a story

The most effective real estate websites will embrace storytelling to create connections with vendors and buyers. Your website should not simply be an online brochure. Rather, beautifully designed staff profiles with feature interviews, video tours of your office space and interactive customer testimonials will work together to create a more vibrant brand.

Find out how Campaigntrack can help you create on-trend websites that get results.

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Shane Conroy

Shane Conroy

Shane has worked as a journalist and freelance copywriter for more than a decade. He is a columnist on Real Estate Business Online and is the author of ‘The Complete Guide to Writing: Property Listings’.