Automation and the search for improved efficiency.

Automation and the search for improved efficiency.

In the ever changing real estate landscape, the search for a better way to operate is continual.

For agents looking to stand out in a crowded marketplace, consistency and efficiency are key to a solid marketing campaign, an excellent customer experience and, ultimately, a positive sales result.

In the pursuit of efficiency, sales teams have been embracing developments in marketing automation to great effect, with small and medium business experiencing growth nearly twice as likely to be using technology to automate processes.

Marketing automation has been found to drive a 14.5% increase in sales productivity, while reducing marketing overhead by 12.2% (Nucleus Research). This positive impact is mirrored in a survey by marketing specialists Adestra, which highlights the perceived benefits of automation. 74% of respondents were keen to acknowledge the time it saves, and 68% cited increased customer engagement. After all, time saved in administrative and operational processes is time that can be better spent elsewhere during the campaign so that vendors feel at ease during what can be a challenging time.

By affording agencies the tools to create tailored campaigns according to specific timings and financial parameters, Campaigntrack delivers a platform for agents to operate more efficiently and realise a higher level of success, both for themselves and for their clients.

Contact us to find out how we can help you.

“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
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“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton