In the ever changing real estate landscape, the search for a better way to operate is continual.
For agents looking to stand out in a crowded marketplace, consistency and efficiency are key to a solid marketing campaign, an excellent customer experience and, ultimately, a positive sales result.
In the pursuit of efficiency, sales teams have been embracing developments in marketing automation to great effect, with small and medium business experiencing growth nearly twice as likely to be using technology to automate processes.
Marketing automation has been found to drive a 14.5% increase in sales productivity, while reducing marketing overhead by 12.2% (Nucleus Research). This positive impact is mirrored in a survey by marketing specialists Adestra, which highlights the perceived benefits of automation. 74% of respondents were keen to acknowledge the time it saves, and 68% cited increased customer engagement. After all, time saved in administrative and operational processes is time that can be better spent elsewhere during the campaign so that vendors feel at ease during what can be a challenging time.
By affording agencies the tools to create tailored campaigns according to specific timings and financial parameters, Campaigntrack delivers a platform for agents to operate more efficiently and realise a higher level of success, both for themselves and for their clients.