Agency branded property ads are displayed across the Google Display Network, capturing people while they are browsing their favourite websites, watching a YouTube video or using their mobile devices. 

Advanced audience targeting places your ads only in front of people more likely to be interested in your properties, finding new prospective customers more effectively than traditional media channels. And once someone clicks on an ad, retargeting technology ensures it keeps resurfacing as a reminder while they browse other sites. Not forever, just until the end of the campaign.

Built into every Campaigntrack Digital campaign is the ability to build your own retargeting database, critical for today’s agent marketing. This audience data is a powerful tool for marketing subsequent listings, while also helping to close vendor sign-ups.

Google is where the world starts searching for information online. Responsive text ads matched to a potential’s buyers search terms appear in relevant Google results, driving calls, enquiries and clicks to the property website.

Captivating property ads appear in user’s newsfeeds (both desktop and mobile), guaranteeing that more people will see the property listing than if posted only to an agent’s own page. Precise demographic, lifestyle and geographical targeting ensure each property campaign is accurately matched to the right people, and powerful remarketing will keep the property top of mind when someone has shown interest in it.

Bespoke, mobile-friendly, agent branded property websites showcase a single property listing. This provides an exclusive selling environment that sets each property apart and enables potential buyers to be fully immersed in the qualities of the property. It includes a description, images, map, videos, floorplans, inspection times, agent details and enquiry functions to drive customer action. 

The website is easily populated with information already stored in the Campaigntrack platform and can be live within moments of being ordered. With inbuilt SEO benefits, our property websites set the benchmark for performance - pretty, powerful and purposeful.

Keeping your social media channels up-to-date with current property listings is an important digital marketing tactic to engage your local audience and increase reach. But it can also be an onerous task to manage, easily forgotten. Once enabled, Campaigntrack can automatically post all your digital property campaigns to your agent Facebook, LinkedIn and Twitter pages, saving you valuable time and creating a consistently branded online presence.