A remarketing audience is like your email list, it’s an asset of your business. It’s a list of people who have recently interacted with your ads, your facebook page and website – who are able to be re-targeted with your new listings, sales successes and more. You wouldn’t give your email list to a competitor or a portal, so why would you let them take your remarketing list from your digital ads?
Baked into Campaigntrack’s AIM design was the unique idea that we would only promote our client’s brands and build their own exclusive remarketing audiences and website traffic. In Campaigntrack’s digital dashboard you can even see how big your audience are, and how they grow over time – to become assets you can talk to prospective vendors about. It becomes one of your USP’s and Agents/Offices who do more AIM grow bigger audiences which helps further.
What does a Remarketing Audience do? How is it used?
AIM automatically builds your remarketing audience. When a new AIM campaign is launched, some of the ad targeting is automatically set to target people in your remarketing audience. This means that people who are more likely in-market, or thinking about it, will see more of your ads. Imagine the power of that when prospective purchasers see your listings online & on social media, and when prospective sellers ‘keep seeing you’ online just when they are considering who to invite in for an appraisal.
Why is an exclusive remarketing audience better for you?
You wouldn’t want a click on one of your ads to trigger display of an ad from one of your competitors. If you aren’t using a solution that exclusively builds your own remarketing, then this will be exactly what happens. By building your own audience, automatically, we prevent this from happening and also give you access to that same exclusive audience you can use for any other digital marketing.
Where can I see my remarketing audience?
Neither Google nor Facebook will allow anyone to download the actual names and emails of people in remarketing lists, for privacy reasons. BUT that doesn’t matter because you can be assured those people will be getting ads served to them for your new listings, sold campaigns and agent marketing. You can see how your remarketing audience size is tracking, using Campaigntrack’s Digital Overview Dashboard (click here for more on that). Lot’s of smart agents tell prospective vendors about their remarketing list, and bigger is better!
Do people stay in my remarketing list forever?
Remarketing lists are self-cleaning, unlike your email list. People will stay in your list for around 6 months, if they never click on another ad in that time. If they click on one of the ads, their ‘membership’ in your list renews for another 6 months.
How do I grow my list bigger?
The simple answer is to use AIM on as many listings as you can, ideally on all listings. It’s also worth noting that larger AIM campaigns deliver more ads and therefore more clicks, which builds your audience even more. If you’d like some training on how to sell AIM to your vendors we are here to help.
How do I enable remarketing?
It’s automatic, you don’t need to do anything! Remember that all AIM campaigns will target in multiple ways, and remarketing is just one of those, albeit a very important one.
Got any questions?
We would love to talk with you further and to help grow your business. You can grab some time in our calendar here.