Long gone are the days where buyers rely on newspapers to discover potential properties to purchase.
85% of Australian’s use the internet and most people spend 5+ hours online everyday. The continuous evolution of digital has revolutionised the way people buy and sell their homes. Digital is now just a part of life.
Giorgio Koula, Principal of Stone Real Estate Newtown, is a strong advocate for digital and social media marketing, defining it as a “no brainer” in today’s environment. He actively uses Campaigntrack’s digital marketing platform to deliver the best results for his vendors, while also building his own brand.
“If we weren’t on AIM in today’s environment, I think that we’re doing a disservice to our clients and it is imperative as having professional photography in my view.”
Watch Part 2 of the Interview.