Facebook Lead Gen Ads work well, you should use them!

Facebook Lead Gen Ads work well, you should use them!

Facebook Lead Gen ads are a particular ad type in Facebook that do a great job of generating leads with contact information. Campaigntrack’s AIM supports this ad type in most packages, and they tend to generate larger numbers of enquiries – you should definitely enable them to get even better AIM results.

Why wouldn’t you? Well… the one thing that makes some Agents cautious about this ad type is that it does require Campaigntrack to have a higher level of access to your Facebook page. The reason for this is that when an ad generates a query, this is saved into your Facebook page in a hard-to-find location, and Campaigntrack extracts these leads and sends them to you like any other AIM enquiry – but we can only do this if we have Admin access. If you grant this access, then we can use this great new ad type in your campaigns and the campaigns will, simply, work better.

Why do Lead Gen Ads work well?

Its all about convenience. Since Facebook already knows your name, email and mobile, Facebook pre-fills all this in within Facebook to save the effort of a user having to do this in the website. AIM includes a ‘reason for enquiry’ mandatory question to stop accidental lead submission. The question form will be different for a For Sale property versus an Agent promotional ad, of course.
If you look at the screenshots of the ads, you can see that they look like any other Facebook ad until you click the ‘Learn More’ button and then a form within Facebook appears. The other great benefit of this ad type is that it is not hampered by Apple’s privacy settings with data sharing.
Lastly, its worth noting that after filling in the form and submitting, they also have the ability to click a button to visit the actual web page.

Which AIM types support Lead Gen ads?

All Property AIM from Reach level and above, as well as all Agent AIM subscriptions with Facebook ads – subject to Facebook Admin access being enabled.

How do you get started if you want to use this ad type?

Facebook access can be setup a number of ways. If you want to do it yourself, click here to find out how… Or.. get in touch if you are not sure if you have enabled Admin access for Campaigntrack. If you haven’t we can help set that up for you. If you are running Agent AIM subscription, and would like this ad type – let us know. Call us or email us at ct.digital@campaigntrack.com
“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
Link Text" title="">
“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton