With a number of digital advertising providers in the market, how do you know what exactly they offer to ensure they can help you achieve your marketing objectives?
Here are 5 important considerations to take note of when choosing a solution to best fit your needs:
1. Why: What are your trying to achieve and what advertising channel/s will help you deliver that objective? What makes those channels unique and why should you consider them?
2. Where: Are potential customers going to see these ads? On what kind of websites and social channels will these ads feature? And once someone clicks on these ads, where do they go?
3. Formats: What are the different ad formats that a channel supports? What do these ads look like? How is your brand represented? Is your brand front and centre?
4. Pricing: How are ads on this channel priced? By which metrics are ads being charged (i.e. CPC, CPA)? What are the average prices for these ad formats?
5. How: Your time is precious and limited. What providers make it easy to book, launch, manage and track your campaigns?
See how Campaigntrack stacks up:
As leaders in real estate marketing, talk to us today about how our digital and social media marketing solution can help you reach more buyers for your listings and future sellers.