Listing Presentations in the Modern Age.

Listing Presentations in the Modern Age.

5 tips on winning a listing presentation from Tom Panos.

A couple of weeks ago we put together a webinar with real estate coach, influencer, author and auctioneer Tom Panos, all about the beauty of digital listing presentations. If you didn’t manage to tune in, you can watch the whole thing here, but just so you know what you’re in for – or in case you want a quick refresher!

Here are 5 of Tom’s key takeaways, as well as some of the benefits of our new Engage tool.

1. Listing presentations are not about you.

Leave your ego at the front door. Forget about everything else and focus on why you’re there. It might sound obvious, but it’s worth remembering that this is all about your client. Yes, you will have to give them some clues about your qualities and successes as an agent, but the more you can tailor a presentation to their needs, the better the relationship you can establish. Engage has been designed as a simple-to-use but incredibly powerful platform that will really help you stand out. An intuitive and effective tool for crafting proposals and presentations, it gives you the ability to edit and save your own custom information, with options to automatically bring in recent sales, biographies, suburb data and more.

2.  If you want to win share of wallet, you have to win share of heart.

There are 5 reasons a vendor will want to list with you:

  1. You listen to them.
  2. You understand their problem.
  3. You solve their problem.
  4. They like you.
  5. They trust you. And this is the one box you absolutely need to tick. It can take more than one visit to a vendor’s home to establish that trust, but great dialogue, great EQ, care, compassion and killer proposal documents will stand you in good stead. Try building your presentations around questions rather than statements, to show you’re listening to their needs – not telling them what they are.

5 tips on winning a listing presentation from Tom Panos

3. People will forget what you say, but will never forget the feeling you leave them with.

Just as selling (or buying) a home is a hugely emotional decision, so too is choosing an agent for that process. You know how important your pitch is, but there’s work to do either side of that as well. The actual presentation is 40% of the whole picture, and what you do leading up to and after that meeting are both another 30%. This is where Engage really comes into its own. You can build unique digital proposals, listing presentations and price update documents that address every step of the process. Quotes, prelists, comparable market insights and even up-to-the-minute tracking and reporting data can all be created in one place with no fuss, meaning you can address potential clients’ personal requirements while also showcasing you and your agency. A suite of beautifully branded documents with customised information is the perfect way to create a long-lasting impression.

4. If you nail the listing presentation, you will prospect more. 

Momentum builds momentum, as you become more confident in the delivery it will help drive you to make that next call. This is all about being prepared. When you know you have such a great weapon in your arsenal – that is, an amazing presentation – you’ll be more inclined to go out and prospect, knowing that you can draw on it at any time and in any circumstances. 

5. Speed is the new currency.

In the modern real estate world, speed is everything. Consumers are time-poor and tech-savvy. They know the price of everything and the value of nothing. So how do you set yourself apart? A top tier presentation is the perfect start, but how fast you can get it in front of a vendor’s eyes is the clincher. Traditional printed presentations are time-consuming, they’re expensive and they’re inconvenient to deliver. With Engage, digital presentations are easy to build, quick to edit, and ready to send immediately. The platform displays seamlessly on a phone or tablet, it can be saved and printed as a PDF in seconds, and you’ll be notified every time a vendor opens the document, putting you in pole position to continue the conversation.

We’re serious about making agents’ lives easier, and with new digital developments like Engage, it’s an exciting time to be in the game. Now, you have the chance to streamline your processes and really differentiate yourself from the competition.

If you want to learn more about how Engage could lift your proposal game, you can get in touch with us. And don’t forget, you can also check out the full webinar here. It has plenty more tips and tricks to help you get 2021 off to a great start!

“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
Link Text" title="">
“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton