Developed by some of the industry’s brightest marketing minds, Campaigntrack & Realhub have now released ‘Engage’ to help sales agents win more listings.
Digital technology has undoubtedly changed the property marketing landscape over the last few years. But has the fascination with automation taken away the human element that’s so crucial in real estate? In an age where ads follow people across platforms and chatbots are a company’s first point of contact – not to mention where working from home is the new normal – the value of real relationship building is more important than ever.
So what exactly is Engage? It’s a simple-to-use but incredibly powerful tool to produce slick, on-brand digital proposals and listing presentations. It offers incredible design versatility to create an immediate impression, while also streamlining communication and analytics after meeting the vendor. Engage allows agents to use their time more effectively to have a more personal presence throughout the proposal process.
Proposals are a necessary part of the job, but they can be extremely time consuming. Even with an assistant, scheduling, creating and delivering multiple presentations every week can be challenging. Using a tool like Engage, quotes, prelists, comparable market insights and even up-to-the-minute tracking and reporting data can all be prepared in one place with no fuss. Presentations are easy to create, quick to edit, and ready to send straight away, meaning agents can focus on building relationships rather than slideshows.
In such a competitive space as real estate, there’s an incredibly thin line between being top of mind and being annoyingly overzealous. One of the greatest benefits of a digital proposal tool like Engage is that it eliminates a lot of communication guesswork. Presentation metrics like number of opens, clicks and responses are all tracked, so agents know how and when potential clients are interacting with the content, making it easier to plan follow-ups strategically. Engage delivers hints and real-time alerts, which serve as reminders to make a call or prompts for future discussions points.
With so many competitors vying for business, and with so much time pressure on every new proposal, small details can make a big difference. And with personal relationships now playing a bigger role in the listing process, less time spent drafting proposals means more time building connections with future clients.