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New Tech Is Changing the Way We Think About Listing Proposals.

New Tech Is Changing the Way We Think About Listing Proposals.

Developed by some of the industry’s brightest marketing minds, Campaigntrack & Realhub have now released ‘Engage’ to help sales agents win more listings.

Digital technology has undoubtedly changed the property marketing landscape over the last few years. But has the fascination with automation taken away the human element that’s so crucial in real estate? In an age where ads follow people across platforms and chatbots are a company’s first point of contact – not to mention where working from home is the new normal – the value of real relationship building is more important than ever.

So what exactly is Engage? It’s a simple-to-use but incredibly powerful tool to produce slick, on-brand digital proposals and listing presentations. It offers incredible design versatility to create an immediate impression, while also streamlining communication and analytics after meeting the vendor. Engage allows agents to use their time more effectively to have a more personal presence throughout the proposal process.

Proposals are a necessary part of the job, but they can be extremely time consuming. Even with an assistant, scheduling, creating and delivering multiple presentations every week can be challenging. Using a tool like Engage, quotes, prelists, comparable market insights and even up-to-the-minute tracking and reporting data can all be prepared in one place with no fuss. Presentations are easy to create, quick to edit, and ready to send straight away, meaning agents can focus on building relationships rather than slideshows.

In such a competitive space as real estate, there’s an incredibly thin line between being top of mind and being annoyingly overzealous. One of the greatest benefits of a digital proposal tool like Engage is that it eliminates a lot of communication guesswork. Presentation metrics like number of opens, clicks and responses are all tracked, so agents know how and when potential clients are interacting with the content, making it easier to plan follow-ups strategically. Engage delivers hints and real-time alerts, which serve as reminders to make a call or prompts for future discussions points.

With so many competitors vying for business, and with so much time pressure on every new proposal, small details can make a big difference. And with personal relationships now playing a bigger role in the listing process, less time spent drafting proposals means more time building connections with future clients.

Read the full article in realestatebusiness.com.au. To learn more about how much Engage can do for your business, contact us today.

“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
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“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton