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Standing out in a virtual world.

Standing out in a virtual world.

5 ways virtual staging can lift your latest campaign.

We all know that first impressions count. But in the real estate world, they can have a game-changing impact on the outcome of your campaign. With so many buyers swayed by that feeling they get when they first step through the door, a resounding first impression is a sure-fire way to influence potential bidders.

Virtual staging offers an incredible opportunity to create an atmosphere that’s more likely to connect with people on an emotional level. 

Here are 5 reasons to get excited about it:

1. Wow factor

With property-seekers increasingly making first contact in a digital space, it can be a little harder to replicate that ‘first step inside’ feeling. With online portals being so crowded, every detail counts. Virtual staging can help you reinvent an empty room as an on-trend contemporary masterpiece, or just a more warm and welcoming family space. It also makes it easier for prospective buyers to see themselves in the home if it’s been furnished to suit their tastes or lifestyle needs.

2. Versatility 

How much or how little you want to make over a room is completely up to you. Vacant rooms might need to be fully furnished to show their full potential (and to give a good idea of just how spacious and usable they are), while some spaces might just need a pop of colour to bring them to life – a background artwork, a plush rug or some of those expertly karate chopped pillows everyone loves.

3. Variety

We get it. Virtual staging hasn’t always been hip. But the technology has exploded over the last couple of years – the latest creations not only look eye-catchingly realistic; they also allow so much more stylistic choice. With a tool like Campaigntrack’s Virtual Staging, the online furniture gallery is constantly being updated, so you can really showcase your hidden interior design talents. To make life easier for you, there are also handy multi-room collections to completely reinvent an entire home with the same flair.

4. Integration

Another benefit of the Campaigntrack offering is that it works seamlessly with your campaigns. There’s a new uploader and a proofing page for Virtual Staging built into the interface you already know and love, making the process more streamlined for you.

5. Efficiency

Convincing clients of the value of marketing isn’t always easy, but Virtual Staging is a cost and time-effective way to take a campaign to the next level. With Campaigntrack’s Residential packages now starting from just $55.00, it’s a much cheaper and more convenient alternative for vendors who may not want or be able to pay for traditional styling – or for a renovation. It also won’t delay your go-live date, with images guaranteed to be turned around inside 48 hours!

In a highly competitive space, little details can make a big impact on potential buyers. For those listings needing a bit of a lift (and love!), Virtual Staging could be the key to creating the perfect first impression. Simply upload your photos and let our professionals take care of the rest. 

If you’re looking for a simple way to make your properties stand out, get in touch with us today

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Commercial Director, Knight Frank
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GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
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Agent Licensee - Director, Ray White
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“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton