In spite of COVID-19 restrictions and the challenges it’s placed on the property market, it seems property values have held relatively well.
Recent data from CoreLogic shows in the 3-months prior to June, Melbourne prices fell 2.3% and Sydney, just 0.8%. With the second rise of COVID-19 cases now in Victoria and New South Wales, there are forecasts of significant falls between 10% to 15%, with some of these forecasts being “more dire now than they were, even just four weeks ago”.
Stefan Williams, Campaigntrack’s Chief Visionary Officer, spoke with Property TV on how the company continues to move forward in spite of the current challenges that the market continues to face. Evolving from a traditional advertising agency that recognized an opportunity in the real estate space, the company is now a full service marketing platform. “It’s a multifaceted platform.” says Stefan.
“Really, it’s the hub of marketing for a very large percentage of the real estate brands in Australia and New Zealand and other parts of the world.”
Noting ever-changing technologies, particularly across social media platforms and how Campaigntrack keeps its users ahead of that curve, Stefan says “anybody who can use a keyboard and use a basic browser interface can create the most amazingly sophisticated marketing campaigns themselves. That’s what we do.”
“If you’re a brand nowadays in real estate, your job is to sell. But of course, that requires you to do two things – not only to attract buyers but also sellers as well, otherwise people are not going to know you exist. And if you look at how you can find a buyer nowadays, you really need a profile that is large and sophisticated that extends throughout multiple digital mediums and that needs to be something you control.” he added.
“We, in Campaigntrack, don’t believe in a Google only approach or a Facebook only approach. We don’t just recommend boosted posts on social media. We want our clients to see that the multichannel approach would not only help their listing pipeline but also their buyer pipeline by mass digital marketing exposure in their local areas. We do this using clever targeting that we now do automatically through Google and Facebook with the help of our platform.” says Stefan.