Property Edge: Online TV Discussing the Latest in Proptech News.

Property Edge: Online TV Discussing the Latest in Proptech News.

In spite of COVID-19 restrictions and the challenges it’s placed on the property market, it seems property values have held relatively well.

Recent data from CoreLogic shows in the 3-months prior to June, Melbourne prices fell 2.3% and Sydney, just 0.8%. With the second rise of COVID-19 cases now in Victoria and New South Wales, there are forecasts of significant falls between 10% to 15%, with some of these forecasts being “more dire now than they were, even just four weeks ago”.

Stefan Williams, Campaigntrack’s Chief Visionary Officer, spoke with Property TV on how the company continues to move forward in spite of the current challenges that the market continues to face. Evolving from a traditional advertising agency that recognized an opportunity in the real estate space, the company is now a full service marketing platform. “It’s a multifaceted platform.” says Stefan.

“Really, it’s the hub of marketing for a very large percentage of the real estate brands in Australia and New Zealand and other parts of the world.”

Noting ever-changing technologies, particularly across social media platforms and how Campaigntrack keeps its users ahead of that curve, Stefan says “anybody who can use a keyboard and use a basic browser interface can create the most amazingly sophisticated marketing campaigns themselves. That’s what we do.”

“If you’re a brand nowadays in real estate, your job is to sell. But of course, that requires you to do two things – not only to attract buyers but also sellers as well, otherwise people are not going to know you exist. And if you look at how you can find a buyer nowadays, you really need a profile that is large and sophisticated that extends throughout multiple digital mediums and that needs to be something you control.” he added.

“We, in Campaigntrack, don’t believe in a Google only approach or a Facebook only approach. We don’t just recommend boosted posts on social media. We want our clients to see that the multichannel approach would not only help their listing pipeline but also their buyer pipeline by mass digital marketing exposure in their local areas. We do this using clever targeting that we now do automatically through Google and Facebook with the help of our platform.” says Stefan.

Find the original story here or contact us today to learn more about our unique digital solutions.

“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
Link Text" title="">
“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton