How Do the Industry’s Best Real Estate Agents Consistently Win Listings?

How Do the Industry’s Best Real Estate Agents Consistently Win Listings?

The listing presentation is your first chance to make a great impression on a prospective client, so you want to use everything you have at your disposal.

Article featured in Real Estate Business (REB).

Every agent has their own way of doing things, how they chase leads, how they win listings, and how they secure results. In my time as CEO of Realbase (Campaigntrack + Realhub), I’ve been lucky enough to collaborate and learn from some of the country’s best agents, finding out what makes them tick and how they stay ahead of the pack in such a competitive industry. All these fascinating insights played a huge role in the development of Engage – a digital platform for building proposals and presentations.

Since we launched the Engage product, I’ve still enjoyed sitting down with top agents and seeing how they tackle the listing process. Together with real estate coach Tom Panos, we’ve even started a webinar series diving into the finer points of proposals, but I thought I’d take this chance to share some of my favourite words of wisdom with you.

One of the best tips I’ve heard is probably from Tom, who summed things up nicely in saying: “Listing presentations are not about you. Leave your ego at the front door. Forget about everything else and focus on why you’re there.” Sure, that might sound obvious, but it doesn’t matter how slick your presentation is or how competitive your commission is – if you can’t build a genuine relationship with the vendor, you’re in trouble. 

Just as selling (or buying) a home is a hugely emotional decision, so too is choosing an agent for that process. You know how important your pitch is, but there’s work to do on either side of that as well. The actual presentation is 40 per cent of the whole picture, and what you do before and after that meeting are another crucial 30 per cent each. “People will forget what you say but will never forget the feeling you leave them with.”

There are a lot of really valuable insights on offer if you listen to the industry’s best performers. In summary, having the right mindset and attitude towards your clients is a must to build long-lasting relationships. In addition, being prepared to deliver a winning listing presentation is just as important – which is why we built Engage in the first place. In the modern real estate world, speed is everything. And having an all-in-one closing tool that agents can take anywhere, on any device, would give them the flexibility to build and maintain more relationships with their clients.

If you’d like to dive deeper into some of the talks I’ve had with these agents, you can find links to all our webinars here. Or, if you want to find out a bit more about how Engage could help you win more listings, you can request a free demo and see our new website here.

By: Frank Greeff, Realbase CEO. Original article from REB.

“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
Link Text" title="">
“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton