This episode takes a peek across the ditch to find out what’s happening in New Zealand.
With the REINZ reporting sales volumes in July being up over 24% relative to the same period last year, it would seem that the market has recovered nicely from the first controversial COVID-19 lockdown in Aotearoa; but what of the second wave? Time will of course tell but if the resilience and agility shown by our guests tonight is anything to go by, our neighbours will do just fine.
Featured tonight is Amy Drinkwater, General Manager Campaigntrack New Zealand, from full service marketing provider, Campaigntrack.
Speaking to trends observed since the onset of the COVID-19 pandemic, “For many years now, there has been a steady decline in print marketing and a rise in digital marketing. What we’ve seen in the last 5 months is a very rapid increase in offices in offices needing a digital marketing solution. To put into perspective what we expected to see in the next 24 months, happened in a period of just a few months.” says Drinkwater. And long may that trajectory continue.
“And because there is still so much uncertainty and lack of confidence in the market, the real savvy agents have sought a real need to reach passive buyers in the market. And again, what good time to do that when the majority of people are at home and online.” she added.
Targeted digital marketing means better exposure and more interest. Our AIM solution finds more passive & active buyers and sellers wherever they are online, whilst building your brand. Campaigntrack effortlessly delivers huge volumes of ads into Social Media channels and websites for you. Our unique technology automatically creates attractive ads in your branding, builds your exclusive remarketing audience and improves your overall website traffic.