Whilst the Australian real estate industry reels from a ban and purge of real estate content from the big property portals and other news websites, it’s important to note that our AIM Digital Marketing and Social Media posting solution for real estate is not impacted by these changes. If you’re an agent using our AIM automated Facebook posting, your posts will remain on your page and can continue to be posted. Many agents and agencies today found out that all their reposts of any realestate.com.au and domain.com.au posts, and even links to their listings on these sites, were simply gone.
Whilst we aren’t going to take sides in this clash of government and business titans, it would be remiss of us not to point out that we have built our AIM platform to operate independently of these property websites. We believe there are many benefits to Agents and Agencies ensuring their own ads and posted social media content connects directly to their pages and websites, not external sites.
We also want to ensure our clients, and the industry as a whole, know that paid property and agent advertising on Facebook will continue to work – especially as our own AIM solution does not link back to a page on a traditional property website, rather they link to your property’s own web page.
So if, Wednesday the 18th February 2021, causes you pause for thought – if you’re keen to look at ways of insulating yourself from these machinations, and unless you suddenly think people will stop using social media and the internet to discover properties and agents – we would love to talk.
find out more at: www.campaigntrack.com/digital
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