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The Market Is Hot So Why Advertise?

The Market Is Hot So Why Advertise?

“My vendor knows that property is selling fast and won’t want to spend much on marketing.”

We’ve heard this many times over the years when buyers outstrip sellers. When you know you’re going to sell, and likely quickly, why ask your vendor for more money to do a better marketing campaign?  Surely you don’t need to, right? It’s going to sell anyway. Oh, and if you ask for a more expensive campaign you’re not going to win the listing, right?

This short article hopes to impress upon you the silliness of this line of thinking through the power of logic and maths! Imagine a scenario where both you and the vendor make more money – thanks to a better marketing campaign in a hot market… So let’s look at this differently.

Your buyer is interested in one thing… the best possible price. If you get just one more buyer, your sale price will likely move tens of thousands of dollars – if not more. If you could suggest one additional thing to your vendor, that has a history of delivering more buyers and thus more competitive tension, that would make perfect sense. And in a hot market, buyers have less choice and will fight harder to get property when presented with competition. We’re not suggesting you just ‘increase your campaign budgets’, but rather let your vendor decide if spending, say, an additional $400 to attract more buyers might just return that investment many many times over. So what would that investment be? Digital Marketing of course, and specifically, our AIM solution. Extending your listing’s exposure well beyond the property websites by advertising using Google, Facebook & Instagram makes perfect sense nowadays. Vendors are happy to invest if you ask and explain the potential return.

But the benefits of digital marketing don’t end there.  In a hot market, so many agents ‘get properties away’ and nobody knows. Sure they get their commissions, but what about their listing pipelines? AIM Digital Marketing not only helps your vendor get a better price, but it also saturates your local market with online and social media ads that promote you along with your listings.  It builds your online brand & perceived market share, builds your exclusive remarketing audience, and makes you more memorable. That’s listing gold, especially in a competitive market. Agents who appear to be more successful, get called into more appraisals – it’s as simple as that.

So, when the market is hot, smart agents and vendors have an advantage over their shortsighted competition.  It’s all about the money, remember?

If you’re keen to learn more about AIM Digital Marketing, let’s have a chat. You won’t regret it. I would love to talk with you to help grow your business. 

“Working with Campaigntrack has meant we have one source of the truth and complete visibility across all sales and leasing bookings. Distinguishing Campaigntrack is their commitment to innovation and constant investment in their platform, which means we as a brand know we can offer our clients a multitude of market leading initiatives.”
Kara Philips
Commercial Director, Knight Frank
“Campaigntrack provides a robust platform that seamlessly consolidates all our marketing requirements into a single system - ultimately delivering us greater levels of efficiency and productivity. This is backed by
5-star personalised customer service thanks to their team of responsive, friendly, accommodating problem-solvers.”
Kerrie Wade
GM Marketing, Marshall White
Our office highly recommends Campaigntrack’s digital marketing! Their Google and Facebook advertising solution sets us apart from the competition and is so easy for our sales team to use. We target potential buyers whoever and wherever they ...before they are even know they were looking! We all spend so much time online nowadays that it makes sense that we target buyers there too. Thank you Campaigntrack for helping us “be seen everywhere.”
Vanessa McKenzi
Agent Licensee - Director, Ray White
“We are delighted with Campaigntrack’s signboards, delivery and service. They provide a seamless process from ordering through to delivery, that is simple, quick and effective. Their online templates make it easy to complete orders and their response time to questions is exceptional. We are so happy that we moved to Campaigntrack.”
Laura Valentine
Marketing Manager, Savills
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“Campaigntrack has enabled us to consolidate our marketing into a single system while integrating with our other platforms. This level of integration has resulted in high levels of automation, efficiency and productivity within the Di Jones group of offices. It has been a seamless experience end-to-end, delivered equally by industry-leading technology and terrific people in support. I would recommend Campaigntrack to any Real Estate office principal.”
Rob Ward
CEO, Di Jones
“We have been working with Campaigntrack for several years now. It is the best way for us to manage our property marketing. It allows our teams to easily create professional artworks with on-brand templates all from the one system. The Campaigntrack team have always gone above and beyond with anything we needed, and we could not recommend them more.”
Elizabeth Driscoll
Marketing Manager, Raine & Horne Double Bay/Bondi Beach
"Campaign Track has been a long term partner of Kay & Burton. We find their software to be efficient and effective and it allows us to focus on servicing our clients. As a premium brand in the Melbourne real estate landscape we have many unique requirements and Campaign Track has been very supportive of our needs. They have collaborated with us on many and varied solutions to difficult problems."
Justin Hodgson
Partner, General Manager – Marketing, Kay & Burton